{
  "dataset": "ForceFolks CRM Cost Model",
  "publisher": "ForceFolks",
  "page": "https://forcefolks.com/hubspot-vs-salesforce/",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "credit": "Credit ForceFolks and link to the source page.",
  "date_modified": "2026-10-06",
  "prices_checked": "2026-10-06",
  "currency": "USD",
  "evidence_rule": "Official vendor price observations with their payment bases. These are not market medians or independent price benchmarks.",
  "basis": "10 paid seats per vendor, 3 years, annual billing reference, unchanged rates and seats, no extra discount. Add listed HubSpot onboarding once. Starter uses the standard catalog reference, not the displayed promotion.",
  "exclusions": ["Taxes and currency conversion", "Implementation and migration unless entered", "Additional products, AI usage, storage and calling beyond entitlements", "Integrations, training, administration and support unless entered", "Financing, inflation and time value of money", "Unquoted contract minimums and future renewal changes"],
  "sources": [
    {"id":"hubspot-pricing","publisher":"HubSpot","title":"Sales Hub pricing","url":"https://www.hubspot.com/pricing/sales","checked":"2026-10-06"},
    {"id":"hubspot-catalog","publisher":"HubSpot","title":"Product and Services Catalog","url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","checked":"2026-10-06"},
    {"id":"salesforce-pricing","publisher":"Salesforce","title":"Sales pricing","url":"https://www.salesforce.com/sales/pricing/","checked":"2026-10-06"},
    {"id":"salesforce-editions","publisher":"Salesforce","title":"September 3, 2026 edition announcement","url":"https://www.salesforce.com/news/stories/salesforce-simplifies-editions-2026/","published":"2026-09-03","checked":"2026-10-06"}
  ],
  "plans": [
    {"id":"hs-starter","vendor":"HubSpot","name":"Sales Hub Starter","annual":20,"monthly":20,"onboarding":0,"status":"current","price_basis":"Standard catalog reference, not a promotional offer or an annual-payment discount.","note":"The sales page displayed a $7 promotion beside $20. The model does not project the promotion. Confirm current eligibility and term.","sources":["hubspot-catalog","hubspot-pricing"]},
    {"id":"hs-professional","vendor":"HubSpot","name":"Sales Hub Professional","annual":90,"monthly":100,"onboarding":1500,"status":"current","price_basis":"$90 annual-payment display. Catalog and monthly-payment reference $100. Both payment options require an annual commitment.","note":"Full Sales Hub Professional access requires the appropriate Sales seat. Required onboarding is added once.","sources":["hubspot-pricing","hubspot-catalog"]},
    {"id":"hs-enterprise","vendor":"HubSpot","name":"Sales Hub Enterprise","annual":150,"monthly":null,"onboarding":3500,"status":"current","price_basis":"Billed annually. Required onboarding is added once.","note":"Full Sales Hub Enterprise access requires the appropriate Sales seat.","sources":["hubspot-pricing","hubspot-catalog"]},
    {"id":"sf-starter","vendor":"Salesforce","name":"Starter Suite","annual":25,"monthly":25,"onboarding":0,"status":"current","price_basis":"Monthly or annual billing.","note":"Zero modeled onboarding is not a promise of free implementation.","sources":["salesforce-pricing"]},
    {"id":"sf-pro","vendor":"Salesforce","name":"Pro Suite","annual":100,"monthly":null,"onboarding":0,"status":"current","price_basis":"Billed annually.","note":"Delivery and extra usage are separate.","sources":["salesforce-pricing"]},
    {"id":"sf-core","vendor":"Salesforce","name":"Core","annual":195,"monthly":null,"onboarding":0,"status":"current","flex_credits_per_org_per_year":500000,"price_basis":"Billed annually. New bundle, not like-for-like legacy repricing.","note":"Org-level Flex Credits are not multiplied by seat count.","sources":["salesforce-pricing","salesforce-editions"]},
    {"id":"sf-advanced","vendor":"Salesforce","name":"Advanced","annual":395,"monthly":null,"onboarding":0,"status":"current","flex_credits_per_org_per_year":1000000,"price_basis":"Billed annually. New bundle, not like-for-like legacy repricing.","note":"Org-level Flex Credits are not multiplied by seat count.","sources":["salesforce-pricing","salesforce-editions"]},
    {"id":"sf-max","vendor":"Salesforce","name":"Max","annual":550,"monthly":null,"onboarding":0,"status":"current","flex_credits_per_org_per_year":2750000,"price_basis":"Billed annually.","note":"Org-level Flex Credits are not multiplied by seat count.","sources":["salesforce-pricing","salesforce-editions"]},
    {"id":"sf-legacy-enterprise","vendor":"Salesforce","name":"Legacy Enterprise: enter contract price","annual":null,"monthly":null,"onboarding":0,"status":"legacy-contract-required","price_basis":"Existing contract only. No current new-buyer list price is assigned.","note":"Enter both first-year and renewal rates. The announcement does not freeze future renewals.","sources":["salesforce-editions"]},
    {"id":"sf-legacy-unlimited","vendor":"Salesforce","name":"Legacy Unlimited: enter contract price","annual":null,"monthly":null,"onboarding":0,"status":"legacy-contract-required","price_basis":"Existing contract only. No current new-buyer list price is assigned.","note":"Enter both first-year and renewal rates. The announcement does not freeze future renewals.","sources":["salesforce-editions"]}
  ],
  "defaults": {"years":3,"hubspot_plan":"hs-professional","salesforce_plan":"sf-pro","seats":10,"discount":0,"discount_scope":"first","price_growth":0,"seat_growth":0,"implementation":0,"migration":0,"recurring":0},
  "pairs": [
    {"label":"Starter example","hubspot":"hs-starter","salesforce":"sf-starter"},
    {"label":"Professional / Pro example","hubspot":"hs-professional","salesforce":"sf-pro"},
    {"label":"Enterprise / Core example","hubspot":"hs-enterprise","salesforce":"sf-core"}
  ],
  "scenario_results": [
    {"hubspot":"hs-starter","salesforce":"sf-starter","hubspot_total":7200,"salesforce_total":9000,"salesforce_minus_hubspot":1800},
    {"hubspot":"hs-professional","salesforce":"sf-pro","hubspot_total":33900,"salesforce_total":36000,"salesforce_minus_hubspot":2100},
    {"hubspot":"hs-enterprise","salesforce":"sf-core","hubspot_total":57500,"salesforce_total":70200,"salesforce_minus_hubspot":12700}
  ],
  "method": {"seats":"ceil(initial seats * (1 + seat growth / 100) ^ year index)","first_year_rate":"First-year seat rate after the applicable discount.","later_rate":"Base renewal rate * (1 + annual price increase / 100) ^ year index, after any all-years discount.","annual_cost":"12 * seats * rate + entered recurring annual cost. Round each subscription year to cents.","one_time":"Onboarding + implementation + migration, only in year 1.","total":"Sum annual costs and one-time costs.","effective_seat_month":"Total / (12 * sum of modeled yearly seats). This is an allocation, not a vendor tariff."}
}