Salesforce vs Microsoft Dynamics 365: how to choose (2026)
Salesforce and Dynamics 365 both support configurable CRM processes. Dynamics 365 brings CRM and ERP applications into Microsoft's product portfolio; Salesforce connects its CRM products to ERP and other systems through integrations. ForceFolks starts the Salesforce decision with your sales workflows, Microsoft dependencies, data ownership and integration costs, then separates what to retain, connect or migrate.
What is the difference between Salesforce and Microsoft Dynamics 365?
Salesforce provides CRM products and a platform for custom apps and integrations. Dynamics 365 includes separate CRM and ERP applications; Dynamics 365 Sales runs on Dataverse and can be extended with Power Platform. Its Outlook and Teams integrations are documented in the Dynamics 365 Sales overview. Existing Microsoft use is a useful consideration, not proof that integration needs no design or configuration.
Is Salesforce or Microsoft Dynamics 365 better?
Compare the specific applications against the same sales, service and reporting requirements. Dynamics 365 is worth evaluating when Microsoft dependencies or an ERP program shape the architecture. Salesforce is worth evaluating when its data model, CRM products and extensions fit the brief. In both cases, account for licenses, integration ownership, migration and support.
Salesforce vs Microsoft Dynamics 365: side by side
| Dimension | Salesforce | Microsoft Dynamics 365 |
|---|---|---|
| Evaluation focus | Salesforce CRM products and extensions | Microsoft business applications |
| Ecosystem | AppExchange and partner integrations | Microsoft Marketplace and Power Platform |
| CRM + ERP | CRM connected to ERP through integrations | Separate CRM and ERP applications |
| Integration | APIs, connectors and MuleSoft | Microsoft 365 integrations and connectors |
| Customization | Configuration and code | Dataverse and Power Platform |
| AI | Agentforce and Einstein; check entitlements | Copilot and agents; check application and license |
| Licensing | Cloud, edition and usage-dependent extras | Application and license-dependent entitlements |
When to choose Salesforce and when to choose Microsoft Dynamics 365
- Salesforce CRM products fit the required workflows
- Specific AppExchange apps or custom extensions are needed
- CRM can be integrated with the retained ERP
- An evaluated Agentforce / Data Cloud use case
- You're standardized on Microsoft 365 / Azure
- You want CRM and ERP from one vendor
- Power Platform and Copilot are strategic
- Tight Teams and Outlook workflows
Implementing or migrating to Salesforce
If Salesforce is the choice, ForceFolks implements it and migrates from Dynamics 365 to Salesforce, and integrates Salesforce with Microsoft 365, Azure, and other systems via MuleSoft and APIs. See Salesforce implementation services and system integration services.
Frequently asked questions
Is Salesforce or Microsoft Dynamics 365 bigger?
Define the measure first: CRM revenue, users or the size of the whole vendor. Dynamics 365 is one part of Microsoft's portfolio, so comparing it with Salesforce's entire business is not like for like. Use a dated study with a defined category for market-share claims, then assess product fit separately.
Does Salesforce integrate with Microsoft 365?
Yes. Salesforce integrates with Outlook, Teams, and Microsoft 365, and connects to Azure-hosted systems via API or MuleSoft. Microsoft integration is a common part of a Salesforce program.
Can you migrate from Dynamics 365 to Salesforce?
Yes. Map the supported accounts, contacts, opportunities, cases and history, and identify Dynamics customizations that need rebuilding in Salesforce. ForceFolks scopes the data migration separately from workflow redesign, integration changes and user acceptance testing.
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Make Salesforce work across the business.
Tell us what Salesforce must do. ForceFolks will assess your Clouds, integrations, data, automation, team capacity, and delivery risks. You will receive a recommended path to a working implementation.