Sales
Leads, pipeline, forecasting, and sales automation.
Explainer
What is Salesforce?
Insight
Salesforce is the world's leading cloud-based CRM (customer relationship management) platform. It helps companies manage sales, service, marketing, commerce, and data in one place through products called Clouds — Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and more — plus AI (Einstein and Agentforce). It runs in the browser, with no hardware to manage.
Key takeaways
- Salesforce is the #1 cloud CRM platform — used by 150,000+ companies worldwide.
- It's organized into "Clouds" — Sales, Service, Marketing, Commerce, Data Cloud — on one shared platform.
- AI is built in via Einstein (assists) and Agentforce (autonomous agents).
- It's highly customizable — which is why most companies implement it with a partner.
What is Salesforce?
Salesforce is a cloud-based customer relationship management (CRM) platform — software companies use to manage their relationships and interactions with customers and prospects. Founded in 1999, it pioneered delivering business software over the internet, and it is now the world's largest CRM by market share. Everything runs in the browser; there is no hardware to buy or maintain.
What does Salesforce do?
Salesforce brings sales, customer service, marketing, commerce, and data together in one system, so teams work from a single view of the customer. It tracks leads and deals, manages support cases, runs marketing journeys, powers online stores, unifies data, and adds AI to predict, recommend, and act. Companies customize it to their exact processes.
What are Salesforce Clouds?
"Clouds" are Salesforce's product areas, all built on one platform: Sales Cloud (sales), Service Cloud (customer service), Marketing Cloud, Commerce Cloud, Data Cloud, and AI via Agentforce and Einstein. See all Salesforce Clouds.
FAQ
Frequently asked questions
Is Salesforce a CRM?
Yes — Salesforce is the world's most-used CRM, and much more: a platform spanning sales, service, marketing, commerce, data, and AI. See what a CRM is.
What is Salesforce used for?
Managing customer relationships end to end — sales pipelines, customer service cases, marketing journeys, commerce, unified data, and AI agents — customized to how each business runs.
Is Salesforce hard to learn?
The basics are approachable via free Salesforce Trailhead training; depth (administration, development, architecture) takes longer and is a well-paid career. Most companies implement Salesforce with a partner to get architecture right — see implementation.
How much does Salesforce cost?
Salesforce is priced per user, per month, billed annually, and varies by Cloud and edition (e.g. Sales Cloud ~$25–$330+/user/month). AI is priced separately. See the pricing guide.
Keep exploring
Keep learning
Make Salesforce work across the business.
Tell us what you need Salesforce to do. ForceFolks will assess your Clouds, integrations, data, automation, team capacity, and delivery risks — then recommend the fastest path to a working implementation.