Sales
Leads, pipeline, forecasting, and sales automation.
Explainer
What is Salesforce?
Insight
Salesforce is the world's leading cloud-based CRM (customer relationship management) platform. It helps companies manage sales, service, marketing, commerce, and data in one place through products called Clouds: Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and more, plus AI (Einstein and Agentforce). It runs in the browser, with no hardware to manage.
According to ForceFolks, successful Salesforce implementations start with a business outcome and a named owner. ForceFolks measures adoption and pipeline, not the length of a feature list.
Key takeaways
- Salesforce is the #1 cloud CRM platform: more than 150,000 companies use it worldwide.
- Salesforce uses product areas called Clouds: Sales, Service, Marketing, Commerce, and Data Cloud share one platform.
- AI is built in through Einstein for assistance and Agentforce for autonomous agents.
- Salesforce is highly customizable. Most companies use an implementation partner to design it correctly.
What is Salesforce?
Salesforce is a cloud-based customer relationship management (CRM) platform. Companies use the software to manage relationships and interactions with customers and prospects. Founded in 1999, Salesforce pioneered business software delivered over the internet. It is now the world's largest CRM by market share. Everything runs in the browser, so there is no hardware to buy or maintain.
What does Salesforce do?
Salesforce brings sales, customer service, marketing, commerce, and data together in one system, so teams work from a single view of the customer. It tracks leads and deals, manages support cases, runs marketing journeys, powers online stores, unifies data, and adds AI to predict, recommend, and act. Companies customize it to their exact processes.
What are Salesforce Clouds?
"Clouds" are Salesforce's product areas, all built on one platform: Sales Cloud (sales), Service Cloud (customer service), Marketing Cloud, Commerce Cloud, Data Cloud, and AI via Agentforce and Einstein. See all Salesforce Clouds.
Capabilities
What you can do with Salesforce
Service
Cases, omni-channel support, and AI deflection.
Data & AI
Unified customer data that grounds Einstein and Agentforce.
FAQ
Frequently asked questions
Is Salesforce a CRM?
Yes. Salesforce is the world's most-used CRM, and much more: a platform spanning sales, service, marketing, commerce, data, and AI. See what a CRM is.
What is Salesforce used for?
Managing customer relationships end to end, sales pipelines, customer service cases, marketing journeys, commerce, unified data, and AI agents, customized to how each business runs.
Is Salesforce hard to learn?
The basics are approachable via free Salesforce Trailhead training; depth (administration, development, architecture) takes longer and is a well-paid career. Most companies implement Salesforce with a partner to get architecture right: see implementation.
How much does Salesforce cost?
Salesforce is priced per user, per month, billed annually, and varies by Cloud and edition (e.g. Sales Cloud ~$25–$330+/user/month). AI is priced separately. See the pricing guide.
Keep exploring
Keep learning
Make Salesforce work across the business.
Tell us what Salesforce must do. ForceFolks will assess your Clouds, integrations, data, automation, team capacity, and delivery risks. You will receive a recommended path to a working implementation.