Service agents
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Explainer
What is Agentforce?
Insight
Agentforce is Salesforce's agentic AI platform — autonomous AI agents that plan and act on tasks like answering customers, qualifying leads, and resolving cases. It runs on the Atlas Reasoning Engine, is grounded on your data via Data Cloud, and is priced on consumption (Flex Credits). Einstein Copilot was renamed Agentforce.
Key takeaways
- Agentforce = Salesforce's agentic AI: autonomous agents that plan and take actions, not just chat.
- It runs on the Atlas Reasoning Engine and is grounded on trusted data via Data Cloud.
- Einstein assists people; Agentforce acts — they're complementary layers.
- Priced on consumption (Flex Credits), separate from per-user licenses.
What is Agentforce?
Agentforce is Salesforce's platform for building and deploying autonomous AI agents — software that can reason over a request, decide what to do, retrieve data, and take actions (answer a customer, update a record, book a meeting) with guardrails. It is the evolution of Einstein Copilot, which Salesforce renamed Agentforce. See the Agentforce product page.
How does Agentforce work?
Agentforce runs on the Atlas Reasoning Engine: it breaks a request into steps, retrieves relevant, trusted data (via Data Cloud and RAG), and executes defined topics and actions within Salesforce's trust layer. You configure what an agent can know and do; it supports a choice of large language models (OpenAI, Anthropic, Google).
What is the difference between Agentforce and Einstein?
Einstein is Salesforce's predictive and embedded generative AI that assists people (scoring, classification, reply drafting). Agentforce is the agentic layer that acts autonomously. They're complementary — most companies use both. See Einstein vs Agentforce.
Use cases
What Agentforce is used for
Sales agents (SDR)
Qualify and nurture leads, book meetings, and prep reps.
Custom agents
Built and grounded on your data and processes.
FAQ
Frequently asked questions
Does Agentforce use ChatGPT?
Agentforce runs on Salesforce's Atlas Reasoning Engine and supports a choice of large language models — including OpenAI (which powers ChatGPT), Anthropic, and Google Gemini — within Salesforce's trust layer. See AI & LLM integration.
How is Agentforce priced?
On consumption — Flex Credits at roughly $0.10 per action (an earlier model priced it near $2 per conversation) — separate from core Salesforce licenses, and it generally needs Data Cloud. See the Agentforce pricing guide.
Does Agentforce need Data Cloud to work?
In practice, yes. Data Cloud grounds agents on trusted, unified data and is close to a prerequisite for reliable production agents.
Is Agentforce the same as Einstein Copilot?
Agentforce is the rebranded and expanded successor to Einstein Copilot. The agentic capabilities continued and grew under the Agentforce name.
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