Dreamforce 2027: Dates, Tickets, Costs and Planning Guide
Dreamforce 2027 takes place September 21 to 23 at Moscone Center in San Francisco and online on Salesforce+. Registration opens in spring 2027. Salesforce has not published 2027 ticket prices. Use the ForceFolks Dreamforce Cost Calculator to compare historical 2026 passes with your own travel and time costs.
. Event facts checked against Salesforce sources on October 6, 2026.
Dreamforce 2027 at a glance
- Dates
- September 21 to 23, 2027
- Venue
- Moscone Center, San Francisco
- Online
- Salesforce+ broadcast planned
- Registration
- Opens in spring 2027
- Call for participation
- Opens in spring 2027
- 2027 ticket prices
- Not published
- Historical 2026 full price
- $2,299 per person
- First Dreamforce
- 2003
What is Dreamforce?
Dreamforce is Salesforce's annual conference in San Francisco. It combines product news, technical sessions, hands-on training and meetings with customers and partners. Salesforce first held the event in 2003.
The conference can help teams compare product plans before committing to delivery work. It is not a substitute for testing a feature in your org. Check how Agentforce works before choosing AI sessions.
When is Dreamforce 2027?
Dreamforce 2027 runs from Tuesday, September 21 to Thursday, September 23. Salesforce confirms Moscone Center and a Salesforce+ broadcast. The Moscone Center venue address is 747 Howard Street, San Francisco, CA 94103. Check the Dreamforce dates and registration page for event access details before making travel bookings.
| Edition | Dates | Location | Official source |
|---|---|---|---|
| Dreamforce 2025 | October 14 to 16, 2025 | Moscone Center, San Francisco, and Salesforce+ | Dreamforce 2025 official edition information |
| Dreamforce 2026 | September 15 to 17, 2026 | Moscone Center, San Francisco, and Salesforce+ | Dreamforce 2026 official edition information |
| Dreamforce 2027 | September 21 to 23, 2027 | Moscone Center, San Francisco, and Salesforce+ | Dreamforce 2027 official edition information |
| Milestone | Published timing |
|---|---|
| TDX 2027 | March 10 to 11, 2027 |
| Registration and speaker proposals | Spring 2027 |
| Connections 2027 | May 19 to 20, 2027 |
| Dreamforce 2027 | September 21 to 23, 2027 |
What happened at Dreamforce 2026?
Dreamforce 2026 took place September 15 to 17 at Moscone Center. Salesforce presented AIforce as a new interface for Salesforce. The official event recap and keynote recordings are available through Salesforce+.
Start with the keynote relevant to your project, then review the product documentation. A demonstration does not confirm your licence, release date or implementation effort. Record those questions for your Salesforce account team and delivery partner.
How much does Dreamforce cost?
Salesforce has not published 2027 ticket prices. Its 2026 registration page lists historical passes from $999 to $2,299. Travel, accommodation and working time add to the pass price.
| Historical 2026 option | Price per person, USD | Conditions shown by Salesforce |
|---|---|---|
| Launch Special | $999 | Expired 2026 registration window |
| Early Bird | $1,499 | Expired 2026 registration window |
| Last Chance | $1,899 | Expired 2026 registration window |
| Full Price | $2,299 | 2026 conference pass |
| Group registration | $999 | At least 3 people in the 2026 group offer |
| Salesforce+ online | $0 | Free 2026 online access |
| Historical 2026 option | USD per person |
|---|---|
| Launch Special | 999 |
| Early Bird | 1499 |
| Last Chance | 1899 |
| Full Price | 2299 |
| Group registration | 999 |
| Salesforce+ online | 0 |
The 2026 pass included keynotes, sessions, workshops, networking, Dreamfest, refreshments and lunch. Do not count included meals twice in your budget. Confirm the 2027 inclusions when registration opens.
Dreamforce Cost Calculator
Example inputs. Replace them with your quotes. All amounts are in USD. These are not market averages or a 2027 price forecast.
Example total: $3,939 per person and $3,939 for 1 attendee. This uses the historical 2026 full pass and example travel inputs.
| Budget item | USD per person |
|---|---|
| Pass | $2,299 |
| Hotel | $900 |
| Return travel | $500 |
| Meals | $150 |
| Local transport | $90 |
| Working time | $0 |
| Total per person | $3,939 |
| Team total | $3,939 |
How to estimate your Dreamforce trip
- Enter the number of people travelling.
- Select a historical reference or enter your own pass quote.
- Add a room price, nights, return flight and daily costs for each person.
- Add working hours and an hourly cost only if you want to value time away.
- Replace every example with a current quote before requesting approval.
The calculation assumes one room per attendee and the same costs for each person. Add taxes and fees to your input quotes. It does not forecast ticket prices, exchange rates or business returns.
Can you attend Dreamforce online for free?
Salesforce provided free online access to Dreamforce 2026 on Salesforce+. The current Dreamforce page also links to free recordings. Salesforce has announced a 2027 broadcast, but it has not published every access detail yet.
Online viewing suits product research without travel. It does not replace in-person meetings or access to Dreamfest. Check the event programme before buying a pass for a specific activity.
Dreamforce vs. World Tour vs. TDX: which event fits you?
Choose Dreamforce for broad product planning and partner meetings. Choose TDX for technical learning. Choose a local World Tour for product demonstrations with less travel. Use Salesforce+ when recordings meet your goal.
| Event | Useful for | Format | Published date or access |
|---|---|---|---|
| Dreamforce | Product roadmap, cross-cloud planning and partner meetings | 3-day conference | September 21 to 23, 2027. Ticket prices not published. |
| TDX | Developers, admins and architects learning platform features | 2-day technical conference | March 10 to 11, 2027. Ticket prices not published. |
| AIforce World Tour | Regional product demos and conversations with local teams | Regional events | Selected October to December 2026 stops. Check registration conditions. |
| Salesforce+ | Keynotes and selected technical sessions without travel | Online and on demand | Free 2026 recordings. Check each future event. |
Compare dates and official registration links in the Salesforce events calendar. Some regional sessions require an invitation or separate registration.
How many people attend Dreamforce?
Dreamforce brings together Salesforce customers, developers, admins and partners from many countries. Attendance totals depend on the edition and whether they count onsite visitors or online users. Do not treat an online audience figure as an onsite headcount.
For travel planning, meeting availability and hotel conditions matter more than a headline audience number. Confirm your intended meetings and session access before you decide to travel.
Is Dreamforce worth it?
Dreamforce can be worth the cost when it helps you resolve a specific Salesforce decision. Define that decision first. Compare the full trip budget with the meetings, training or evaluation work you can complete.
- Attend for a cloud selection, an Agentforce plan or a major org change with clear questions.
- Attend when hands-on training and product expert meetings support an active project.
- Watch online if you mainly need product news and keynote recordings.
- Compare a local World Tour when a shorter event could answer the same questions.
For an AI project, ask about data access, agent permissions, consumption charges and support. The Agentforce pricing and cost guide helps frame those questions. Agentforce implementation services explain the delivery work after the event.
How to prepare for Dreamforce 2027
- Join Salesforce's Dreamforce update list.
- Set a trip budget using current travel quotes and a provisional pass amount.
- Check registration and the call for participation in spring 2027.
- Confirm cancellation terms before booking travel or accommodation.
- Choose sessions against your project questions when the agenda is available.
- Record decisions, owners and follow-up actions after each useful meeting.
This is an editorial checklist, not Salesforce's registration schedule. Do not assume 2026 discounts or session benefits will return. Use the Salesforce certification guide if training or an exam is part of your plan.
How ForceFolks checks Dreamforce facts
ForceFolks separates current organizer information from historical prices and example budgets. Dates, registration timing and venue details come from Salesforce. The price chart uses Salesforce's 2026 registration page, which still identifies that edition.
- The source check date is October 6, 2026. It is not the original publication date of each source.
- The calculator's hotel, flight and daily amounts are examples, not market averages.
- Future ticket prices stay unpublished until Salesforce provides them.
- Confirm event details and current booking terms with Salesforce before you pay.
Dreamforce FAQ
When is Dreamforce 2027?
Dreamforce 2027 runs September 21 to 23 at Moscone Center in San Francisco and online on Salesforce+. ForceFolks checked those dates against Salesforce's Dreamforce page and FAQ on October 6, 2026.
Where is Dreamforce held?
Dreamforce 2027 takes place at Moscone Center in San Francisco. Salesforce also plans a Salesforce+ broadcast. Check the official event page for venue access and travel details.
How much does Dreamforce cost?
Salesforce has not published 2027 ticket prices. Historical 2026 passes ranged from $999 at launch to $2,299 at full price. The ForceFolks Dreamforce Cost Calculator combines those references or your own ticket quote with travel and working-time inputs.
Can I watch Dreamforce for free?
Salesforce offered free Dreamforce 2026 access and recordings on Salesforce+. A 2027 broadcast is planned. Check the official registration information for future access conditions. Online viewing does not include in-person meetings or Dreamfest access.
When does Dreamforce 2027 registration open?
Salesforce says Dreamforce 2027 registration opens in spring 2027. Its update list provides registration and hotel announcements. The list is not a purchased ticket.
How do I speak at Dreamforce?
Salesforce says the Dreamforce 2027 call for participation opens in spring 2027. Submit a session through the official process when it opens. An application does not guarantee acceptance.
How many people attend Dreamforce?
Attendance varies by edition and measurement. Onsite visitors, online viewers and event-app users are different groups. Check the year and definition behind a published figure before using it for planning or research.
What is Dreamfest?
Dreamfest is the Dreamforce concert. Salesforce's 2026 conference pass included it. Check the published 2027 pass terms before assuming the same inclusions, performers or venue.
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